Creating a convenient on-demand solution for moving houses
Timeline: 4 months
Role: Product Designer
Team: Annie Quenne Borbe, Patricia Loise Lucero
Tools: Figma, Invision, Miro
The idea came from a personal need of transporting a bulky item, specifically an air-conditioner from Canadian Tire back to my apartment. Without a car, I can’t bring the air-conditioner with me and I have to wait for a few days for Canadian Tire to ship it. In addition, the delivery fee was a bit excessive but I had no other option.
Another reason behind this idea was the stress and hassle of moving apartments. One day, I found an apartment that I liked but when I researched about moving companies, I found a lot of news regarding scams pertaining to this industry and how they keep the people’s items for “ransom” and charge numerous fees above their original estimate.
The Problem – To address the lack of point-to-point same-day delivery of large and high volume items; To provide an accessible and trusted logistics platform with transparent and competitive pricing system; To alleviate the stress of moving apartments due to expensive and untrustworthy moving companies.
The Challenge – “How might we provide an alternative solution to transporting large and high-volume items in a systemic way while alleviating the stress of moving and offering transparency conveniently at a touch of a button?
The Solution – MoveIt will offer a 24/7 on-demand delivery service through the platform that will act as a marketplace where users have access to the pool of drivers.
Most of the direct competitors that I found were from overseas who hasn’t expanded to Canada as of the moment. GogoX and Dolly have similarities in terms of building connection between users and drivers though Dolly is focused in targeting big-box retailers. Meanwhile, Let’s Get Moving is a traditional moving company catering to user-based of Toronto.
Using the data from interviews and survey results, I defined the these target group profiles Heather (Single mom, 41), and Amar (International student, 28) to better empathize with my main user groups and prioritize goals according to their needs.
Link to PDF
Brand voice: convenient and trustworthy
Brand tone: enthusiastic yet professional
With low-fidelity paper prototypes, the planned structure of the application could easily be tested in usability tests. Without much effort, adjustments could be made before going into the much more costly digital implementation.
The user testing helped me identify the improvements that I have to make to provide a better user experience. I was also able to watch the users interact with the prototype where I gained insights in their behaviours while using the application. The modifications based on the user testings were implement on the final prototype of MoveIt.
Figma Link to Prototype#1 Interview Questions Should Be Unbiased
If I can re-do the interview questions, I would have done a more generic and not leading questions. I would've been able to get a broader answers.
#2 Don't Skip Paper Prototype
Sketching your ideas first rather than designing the idea digitally right away gives more freedom to re-create and find multiple ways of improving the user experience.
